Every business needs a business plan, a statement of business purpose, with the consequences of each element of that purpose spelt out in financial terms. To avoid catching the ‘common cold’ of small businesses (underestimating the amount of start-up capital you need), A business plan helps you to:
a) Describe what you want your business to do: Who are your potential customers? How much are they likely to spend? Who are your suppliers, and how much do their supplies cost?
b) Translate those plans and projections into cash: How much does your business need? How much do you already have? How much do you expect ‘outsiders’ to put in?
Many people have never prepared a business plan, they don’t know how to start and they need new knowledge. Our objective as Business Plan writers is to help you focus on the big picture, guide you whenever you need a little perspective on where you stand and where you’re headed, especially if the road ahead starts to look a little bumpy.
Before getting down your business plan on paper, here are 5 Elements you need to consider.
1. Determining Where You Want to Go
When putting together a business plan, you have to decide where you want to end up in the future. This involves establishing a mission for your company, along with business goals and objectives, through examining your company’s values and your vision for the future.
2. Sizing Up Your Marketplace
To make a useful plan for your business, you have to know something about the market you’re going after. This you do by examining your industry and figuring out what it takes to be successful while identifying where your opportunities and threats come from. You also need to analyse your customers, so that you can understand who they are, what they need and how you can group them to better serve them. In addition, you need to scope out your competition, trying to determine exactly what you need to win.
3. Weighing Up Your Company’s Prospects
This is where you objectively look at your capabilities and resources, identifying the strengths that you can count on and the weaknesses that you need to deal with. You zero in on what you do best, enabling you to figure out the real value that you provide for your customers and the true advantage that you have over your competitors. You also need to look into your finances and put together a financial forecast and a budget.
4. Looking to the Future
The main reason why you make a business plan in the first place is to get ready for what lies ahead for your business. Preparing a business plan helps you look into your future and prepares you for change. Therefore, you need to come up with strategies and directions that you can take as your company grows bigger.
5. Executing the Business Plan
Your business plan is no good if you can’t put it to work. After developing your business plan, you need to align your company to be as efficient and effective as it can be. You also need to prepare the people in your company so that they have the skills they need to accomplish the goals set out in your plan.