Mission statements come in all shapes and sizes, each reflecting the nature of the company it represents.
Some mission statements include definitions of company values, what the companies do, or descriptions of the customers the companies plan to serve.
The 8 questions that you need to answer when writing a mission statement for your business are:
1. What exactly do we do?
2. What products and services do we offer?
3. Who is our ideal customer?
4. What customer needs do we meet, and what benefits do we provide?
5. What markets and geographic areas do we serve?
6. What sets us apart from our competition?
7. What’s the best thing a satisfied customer can say about us?
8. What gets us most excited about the company’s future?
After answering basic questions about your business and evaluating how your answers relate to one another, you’re ready to transform your ideas into a mission statement.
Remember that:
As you describe who you are, what you do, and what sets you apart, try to make your mission statement as short and sweet as possible.
Use plain language so that your mission statement can be understood by everyone.
Make your mission statement very specific with messaging that has a strong sense of conviction and commitment.
Stick to simple, straightforward explanations.
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